The problem with these “just click a button instead of sending an actual reply” features is that they fool us into thinking we’ve done something meaningful by clicking. Anyone can click a Twitter heart button to show that they’ve noticed a tweet or enjoyed it. It takes very little effort and doesn’t mean much.
Back in June 2017 I wrote a post On Likes, Faves and Sharing, in which I said something similar:
The mindless liking of ‘stuff’ has the potential of a dumbing down thinking. By liking and faving we may well only be providing mindless positive reinforcement, and avoiding critiquing stuff.
I try to appreciate posts and images that work for me by replying or commenting, rather than just liking or faving.
The creator of the work has put a lot into creating that content. The least I can do is to take a few minutes to tell them why I like it.
Sharing and retweeting is a poor substitute for giving real feedback, providing a meaningful critique of someone’s work.